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TL;DR:
🤯 60% of shoppers now use AI for buying decisions (University of Virginia, 2025)
📈 ChatGPT alone drives 10% of new signups for companies like Vercel
⏰ Implementation time: 2-3 hours per week
🎯 Results visible: 60-90 days with consistent effort
💰 ROI: Your competitors are already there, costing you customers and revenue daily
Introduction
A few weeks ago we talked about SEO vs GEO and why you need to learn GEO.
Today we're rolling up our sleeves.
Quick reality check: Someone just asked ChatGPT about the best solution in your industry. It recommended 3 companies. Was yours one of them?
If not, you're invisible to 800 million weekly ChatGPT users. That's not a typo. That's a market. Let that sink in!
Why You Should Pay Attention
Why Your Business Must Rank in AI (3 Numbers You Can't Ignore)
Reality #1: The Shopping Revolution is Here
60% of people now use AI to help them shop, according to University of Virginia research. They're not browsing Google—they're asking ChatGPT "what's the best CRM for my startup?" and buying what it recommends.
Reality #2: AI Traffic Takeover is Imminent
Semrush data shows LLM traffic will overtake traditional Google search by end of 2027. That's less than 3 years. ChatGPT already captures 48% of all AI platform traffic.
Reality #3: Early Movers Are Already Winning
Companies optimized for GEO are seeing real results. Vercel reports that ChatGPT now refers 10% of their new signups. Every day you wait, your competitors build stronger AI presence.
Get AI Recommending Your Business
The 5 Ways to Get AI Recommending Your Business
1. Answer Customer Questions Like You Mean It
What to do: Create content that directly answers the exact questions your customers ask—using their words, not your marketing speak.
Why it works: AI models prioritize content matching user intent perfectly . When someone asks "What's the best CRM for small businesses?", AI looks for content with that exact phrase.
Action step today:
Look at your last 10 customer inquiries (emails, DMs, sales calls)
Pick the most common question
Create a detailed answer page on YOUR WEBSITE
Use their exact question as your main headline
Make sure the URL includes the question too (like: yoursite.com/best-crm-small-business)
Premium subscribers get our "AI Question Mapping Template" that's proven to increase citations by 3x. Upgrade for full toolkit →
2. Build Your Authority Footprint Beyond Your Website
What to do: Get your expertise mentioned on Reddit, industry forums, and news sites—the places AI actually scans for verification.
Why it works: AI engines validate expertise across multiple sources . One mention on your site means nothing. Ten mentions across authoritative sites means you're the expert.
Action step today:
Find 3 Reddit threads discussing your industry problems
Provide genuinely helpful answers (zero promotion)
Include data or insights only an expert would know
3. Structure Content for AI Comprehension
What to do: Format your website content so AI can easily understand and quote it—think clear sections, not walls of text.
Why it works: Research shows adding statistics increases AI visibility by 15-30% , while clear structure helps AI extract accurate information.
Action step today:
Go to your most popular service/product page RIGHT NOW
Add a "Quick Summary" box at the top (3 bullet points of why you're different)
Drop in 2-3 real customer success numbers (revenue increased, time saved, whatever you've got)
Add a "Bottom Line" section at the end—one paragraph saying exactly who should buy and why
Example: Instead of "We provide innovative solutions," write "Bottom Line: If you're a startup with less than 50 employees looking to automate invoicing, we'll save you 10 hours per week."
Premium subscribers get our "AI Content Structure Audit" that major brands use to boost visibility. Get instant access →
Get Smarted About Everything
How 1,500+ Marketers Are Using AI to Move Faster in 2025
Is your team using AI like the leaders—or still stuck experimenting?
Masters in Marketing’s AI Trends Report breaks down how top marketers are using tools like ChatGPT, Claude, and Breeze to scale content, personalize outreach, and drive real results.
Inside the report, you’ll discover:
What AI use cases are delivering the strongest ROI today
How high-performing teams are integrating AI into workflows
The biggest blockers slowing others down—and how to avoid them
A 2025 action plan to upgrade your own AI strategy
Download the report. Free when you subscribe to the Masters in Marketing newsletter.
Learn what’s working now, and what’s next.
Get AI Recommending Your Business
4. Create Honest Comparison Content
What to do: Write a fair comparison between you and your biggest competitor on YOUR website—yes, mentioning what they do well too.
Why it works: When users ask "X vs Y," AI pulls from existing comparisons. AI can detect bias , so honest content ranks better than promotional fluff.
Action step today:
Create a new page: "yoursite.com/your-company-vs-competitor-name"
Make a simple comparison table (Price, Features, Best For)
Be genuinely fair—list 2-3 things they do better
Then explain why someone would still choose you
Publish it TODAY (even if it's not perfect)
Example: "CompetitorX has better enterprise features and 24/7 phone support. But if you're a small team that prefers chat support and needs to stay under $100/month, we're the better fit."
5. Publish Fresh Signals Weekly
What to do: Update something on your website every single week—AI thinks fresh content = relevant company.
Why it works: Fresh content signals relevance to AI models. A company updating weekly beats one that updated last year, even with similar content.
Action step today:
Pick a day (like every Tuesday) as your "update day"
This week: Add one new customer testimonial to your homepage
Next week: Update the pricing on your pricing page
Week after: Add a new FAQ to your FAQ page
Set a recurring calendar reminder NOW
The 5-minute weekly update hack: Even just changing "2024" to "2025" in your footer and clicking "update" counts as fresh content to AI.
Reality Check
The 60-90 Day Reality Check
Here's the truth: GEO isn't instant. You won't rank in ChatGPT tomorrow.
But with consistent effort—2-3 hours weekly for 60-90 days—you'll start seeing your brand mentioned in AI responses. Keep it up for 6 months, and you'll wonder why everyone isn't doing this yet.
The key word? Consistent. AI models update regularly, and they're watching who stays active versus who gives up after two weeks.
Act Now
Your Next Move
Start Today (Free): Pick tactic #1. Answer one real customer question thoroughly. Then do another next week. You'll see initial mentions in 60-90 days.
Accelerate Results (Premium Newsletter): Our premium subscribers get the complete playbook:
10 detailed implementation guides (like the 3 tactics above, but way deeper)
Exact templates and email scripts that are working right now
Monthly "What's Working Now" reports from companies actually doing this
The questions to test weekly + tracking spreadsheet
Join brands already implementing →
How are you tackling GEO?
The Bottom Line
Right now, GEO is like SEO in 2005—massive opportunity, minimal competition. Studies show the top 10 AI chatbots grew 123% year-over-year , adding 30.9 billion visits.
That growth is accelerating. The question isn't whether AI will dominate search—it's whether you'll be visible when it does.
Next week: We're revealing the exact tools that track your AI rankings (spoiler: most "AI tracking" tools are measuring the wrong things).
We are out of tokens for this week's context window!✋
Questions about implementation of GEO or want to share your journey? Reply to this email or drop a comment on X at @hashisiva
Keep reading and learning and, LEAD the AI Revolution 💪
P.S. - Fun fact: This newsletter is structured to rank well when someone asks AI "how to rank my business in ChatGPT." Clear headers? ✓ Statistics? ✓ Actionable steps? ✓ That's GEO in action. 😉
Hashi & The Context Window Team!
Follow the author:
X at @hashisiva | LinkedIn
