👉 Grok 3 was Launched 🤔

If you were too busy running your business to catch Elon’s Feb 19th livestream (skip to 19:15), no worries - here’s what actually matters: Grok 3 is here—and it’s a major upgrade from Grok 2.

👉 Not familiar with Grok? It’s xAI’s answer to ChatGPT—basically, X’s in-house AI model.

Grok 3 has some powerful features added in for and providing you with comprehensive answers.

What You Should Care About: Grok 3’s Key Features

Grok 3 comes with three big upgrades. Here’s what they do—and how they can help your business and teams.

1. DeepSearch – Smarter, Faster Research 🔍

What It Is:

Think of DeepSearch as Google with more awareness. It digs deeper, scanning the web and X (formerly Twitter) to give you more complete answers instead of just links. This is similar to OpenAI’s o1 ‘Deep Research’.

What You Can Do With It:

📊 Track industry trends & competitors – Ask it to give you some information about market shifts, or spot new opportunities. Maybe ask it for what your competition is doing.

🛡️ Protect your brand – Have it search and monitor mentions for your brand - You could catch PR risks early, and stay on top of what people are saying about you.

2. Think Mode - AI That Actually Thinks. 🤔

What It Is:

Instead of giving instant responses, Think Mode takes a step back and reasons through problems, showing its thought process as it works.

What You Can Do With It:

📈 Make better business decisions – Ask it to tackle a more complex problem for you and, such as a risk vs. reward, or a go-to-market strategy, and you can a get a structured response with the logical reasoning behind it for you to make a decision on.

3. Big Brain Mode – Power Mode for Data 🧠

What It Is:

Big Brain Mode unlocks extra computing power, helping Grok 3 tackle complex, data-heavy tasks with deeper analysis.

What You Can Do With It:

📉 Turn data into strategy – For those data geeks out there - you can throw in a large dataset and ask it to identify trends or patterns, without needing a full data science team.

The Technical Stuff:

How does Grok 3 stack up? It was tested on three key areas:

• Mathematical reasoning

• STEM and science knowledge

• Computer science expertise

It outperformed GPT-4o, DeepSeek-V3, and Claude 3.5 Sonnet—at least, according to XAI’s benchmarks.

 ➡️ Take that with a grain of salt, since every AI company claims they’re the best. 👀 

• SuperGrok - For those of you who are or want to be at the forefront of Grok’s features - you can sign up for SuperGrok and get early access to advanced features as they are released. It’s going to cost you more though.

• By the way - If you’re wondering what the meaning of Grok is: It means to fully and profoundly understand something. 🤔

• API - The API access is not available just yet. It should be made available in a few weeks, allowing those technical folks to start using the model for various projects.

Should You Spend Time & Money On It:

To use Grok 3 - you need to be an X premium+ subscriber for $40/Month.

• For the majority of my audience for personal use - No. You probably won’t maximize the use of it.

• For those of you who already have an X premium+ subscription - Yes. It’s basically free to access.

• If you are already paying for ChatGPT Plus or Claude Pro and want a change / upgrade - Yes.

• If you are a ChatGPT Premium subscriber and want access to the same features for about $160 less - Yes.

• If you want to provide your team or staff with access to some powerful research and analysis tools on par with ChatGPT Premium - Yes.

Final Thoughts:

I’m not using Grok 3 or switching. At least not yet (I’m also not an X Premium or + user).
I’ve seen some interesting uses that can be more use for technical or engineering folk; but for most us, ChatGPT Plus, or Claude Pro, is just fine for your day-to-day and helping your with business related queries, at half the price!

Thinking about trying Grok 3? Let me know what you think—reply to this email or drop a comment on X (@hashisiva).

We are out of tokens for this week’s context window!✋

Thanks for reading!

P.S. A ‘context window’ is how AI models process and recall information. Too small, and they miss the big picture. Too big, and they start rambling like a bad TED Talk. 😅 Here, we fine-tune yours—giving you just what you need to know, minus the noise. 🎯